Sent to you by nunok via Google Reader:
Millennials — that is, American consumers between ages 18 and 34 — are a mobile generation. That much is clear from the infographic below.
According to data collected by location-based ad network JiWire, Millennials own an average of 2.4 Internet-connected devices. Of those who connect to JiWire's free Wi-Fi networks, 62% percent are using smartphones and nearly a third are using tablets. Twenty-eight percent use location-based apps multiple times per day for locating stores (54%) and points of interests (46%), as well as connecting with others (40%) and checking in (32%).
Surprisingly, there is one area where older generations are more active on mobile. Although Millennials feel more comfortable buying low-priced goods through their mobile devices than those over 35 (27% vs. 18%), older device owners in general felt more comfortable making purchases — particularly big-ticket items — by a 10% margin.
How do these findings align with your own mobile behavior?
More About: jiwire, millenial, Mobile, mobile shopping
For more Mobile coverage:
- Follow Mashable Mobile on Twitter
- Become a Fan on Facebook
- Subscribe to the Mobile channel
- Download our free apps for Android, Mac, iPhone and iPad
Things you can do from here:
- Subscribe to Mashable! using Google Reader
- Get started using Google Reader to easily keep up with all your favorite sites
No comments:
Post a Comment