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What would happen if two of the digital world's hottest startups, Pinterest and Instagram, were mashed into one?
Two friends decided to find out, in a weekend coding adventure that began as a joke.
Pek Pongpaet and Brandon Leonardo were discussing how many startups are pitched to VC firms with phrases such as "We're an X for Y, like an AirBnB for dogs," Pongpaet told Mashable.
The duo realized a "Pinterest for Instagram" would be the most extreme example, and thus Pinstagram was born.
"Over the weekend I started hacking away at it," Pek says. "People seem to like what we came up with."
After connecting your Instagram account, you view your photo stream in the waterfall layout Pinterest is known for, and has since spread across the web. You can like and comment on photos, as in the Instagram app. At the same time, you can pin photos to your Pinterest pinboards.
For Pek, Pinstagram fills a big void in the Instagram ecosystem — an easy way to browse your photos on a desktop browser.
"This is the perfect interface for Instagram for me," Pek says, noting he uses Instagram more through Pinstagram than ever before. "A lot of people are still browsing the web on desktops."
In addition to desktop browsing, Pinstagram improves Instagram's search feature, adding a search tab in the top left corner.
Now in its second week, the site still has some glitches — the "Sign in with Instagram" button didn't work the first few times we tried logging in. Still, don't expect this to be the last you see from Pinstagram. Pek can see iPad and desktop apps coming in the future.
This isn't the first mashup of Pinterest and Instagram we've seen. Pingram, from Italian web developer Gennaro Varriale, was also created in one weekend in March. But Pinstagram seems to display larger pictures in some browsers, and new pictures arrive with a pleasant animation (as opposed to Pingram's static look).
Will this mashup see the success of its inspirations, Instagram and Pinterest? Which do you like better, Pinstagram or Pingram? Let us know in the comments.
BONUS: 13 Products You Can Make From Your Instagram Snapshots
"We fell in love with the Instagram process and how it allows you to create pieces representative of yesteryear with different tones, filters and effects," says Lainey Bard, who's affectionately known by her customers as Mrs. Crap. "Since we create wearable works of art, we decided to include Instagram inspired pieces in our shop."
The Craps access the Instagram API via iPod to pull photos. Bangles are sold for $40.
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