October 30, 2012

STUDY: Pinterest Tops Facebook In Shopping Engagement


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via AllFacebook by Justin Lafferty on 10/16/12

As Facebook enters the ecommerce game, a new study shows that it still has work to do to catch up with Pinterest. According to statistics from Bizrate Insights, 69 percent of online consumers who visit Pinterest have found an item they've bought or wanted to buy, compared with 40 percent of Facebook users. Pinterest has proven to be a more reliable ecommerce conversation starter than the social network.


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