October 30, 2012

Unlock the 007 in you


Sent to you by nunok via Google Reader:


via Adverblog by Martina on 10/21/12


Coke did it again. Now we can really say they are the masters of vending machines experience marketing. Have a look at the stunt they put together as part of their activations around the latest 007 movie. A train station, a mission, and 70 seconds to complete it. Fun case study to watch. And the fact that the video in less than a week has received 3 million views and over 26K likes proves that experience marketing can be a great hook not just for those who "experience" it live in first person, but also for those who watch (and probably wish they were there).


Things you can do from here:


No comments: