Sent to you by nunok via Google Reader:
Coke did it again. Now we can really say they are the masters of vending machines experience marketing. Have a look at the stunt they put together as part of their activations around the latest 007 movie. A train station, a mission, and 70 seconds to complete it. Fun case study to watch. And the fact that the video in less than a week has received 3 million views and over 26K likes proves that experience marketing can be a great hook not just for those who "experience" it live in first person, but also for those who watch (and probably wish they were there).