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Soon, visiting the trial room just to see how a garment looks when worn will be an activity of the past. teamLab in cooperation with Ceno unveiled this intelligent in-store system that displays a garment selected being worn by an on-screen model. Simply put, when a user picks up a hanger with a certain piece of clothing on, the monitor displays an image of a model wearing the same, helping the user understand the design of the selected garment.
The system adds a touch of amusement to the event of buying clothes at a store. In a world where online shopping is quickly catching on, driving customers to visit showrooms is getting trickier and tricks as such are required time and again to drawn in crowds.