February 21, 2013

STUDY: How Are Top Brands Using Instagram?


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via AllFacebook by Justin Lafferty on 2/19/13

It seems that brands are not only becoming more hip to social photo-sharing site Instagram (which Facebook purchased last year), but getting smarter about usage. A study by Simply Measured shows how the Interbrand Top 100 Brands (such as Coca-Cola, McDonald's, and Microsoft) have adopted Instagram. An overwhelming percentage of Instagram photos are shared via Facebook, which drives more engagement than Twitter.


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