Sent to you by nunok via Google Reader:
La Strada is a top premium ice cream aimed at a trend setting community.
"Our brand mission: evolve from eating ice cream to wearing the ice cream packs on the street. We created the first prêt-a-porter gelato meant to turn the sidewalk into a catwalk and the product into a fashion icon. Our range becomes a unique street fashion collection with multiple fabric patterns inspired by the our intense ice cream flavors."