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via I Believe in Advertising | Only selected advertising | Advertising Blog & Community by Filippo on 9/22/09
Here's a stationery package that was recently designed for a sandwich shop. La Charcuterie is a deli/restaurant hybrid well known around Vancouver for serving up sandwiches filled with deli meats. To play off this, business cards were created to look like cold cuts then were strung in netting similar to the way salami's and other cured meats are hung in delis. Finally, we printed meat stickers for the letterhead and envelopes made of butcher paper— the same paper they wrap their sandwiches in.
Advertising / Design Agency: Rethink, Vancouver, Canada
Creative Director: Ian Grais, Chris Staples
Art Director/Designer: Lisa Nakamura
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