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Call-to-action pages lie at the heart of website designing; they serve the real purpose in achieving the desired goals of a website, leading visitors a step closer to what the site owner wants. They might include opt-ins, sales consents, or simply any other type of click that a particular page wants from its users.
However, there are many mistakes that Professional Website Designers should avoid while designing call-to-action pages. Some prime examples are listed here: After each heading, we provide an example of what to do from companies that understand the importance of call to action.
Graphic Clutter
There is no doubt that graphically attractive websites seem to catch increased attention from visitors, which is very much needed indeed, but overdoing the same means inviting criticism more than happy visitors. That is why web designing pros resort to "the lesser the better" approach. In most of the cases, an ideal call to action page should be furnished with some key features/benefits, logos, a couple of relevant images, and a prominently placed call to action button. Any more might bring harm than good.
Non-Striking Call To Action
A call to action button serves the best purpose if it stands apart from rest of the page. The more prominent and blunt it is, the better it is going to yield. Calls to action buttons blended in background colors are simply unable to invoke the same response in visitors as a clear, prominent, and striking button can. This is what voids the efforts of many designers.
Distracting Background
A web design incorporating brand colors of a business is smart marketing strategy, but overdoing the same thing on a call-to-action page can prove quite unhelpful. Call-to-action pages with distracting backgrounds repel visitors rather than attracting them. Having a gentle and subtle look is a great strategy.
Vague Call-To-Action
The prime purpose of call to action button/page is to prompt users in performing a desired action. If your call-to-action button lacks the strength, attraction, and character, calling upon customers somewhat vaguely, expecting more conversions out of that is like living in fool's paradise.
Information Overdose
TMI or Too Much Information can be also one of the reasons swaying potential customers away from a web page. As we do not like the idea of taking information more than we can handle conveniently in our daily lives, people show tendencies of reacting adversely to call-to-action pages bombarding them with information more than they can digest. Presenting users with what serves informative as well as intriguing to them is the best strategy rather than burdening them with lots of information that might lead them away.
Too Many Links
Again, in a bid to offer users more information, website designers often tend to put too many text links on a call to action page, which is not an appropriate strategy. The small font-size and close proximity of such links send more visitors complaining rather than clicking them to get any more information, thus marring the basic objective of such a page.
Placement and Location
These are also greatly important aspects of a call-to-action page that can either make or break the deal for a website. If a designer fails to choose the right location of a call to action button, users are least likely to spend some more time finding one. In addition to that, button size and the font size used counts a lot.
Bottom Line
It takes a lot to convince and persuade users into what you want them to do. Not paying attention to these details while designing a call-to-action page means losing chances of business, which is the worst thing to do with a client as a web designer. Therefore, make sure to pay attention to every bit of information stated above.
We hope these tips will help you accomplish many successful call to action websites. If you have any feedback regarding this article, please be sure to comment below! For more educational articles don't forget to subscribe to the RSS-feed and follow Inspirationfeed on Twitter + Facebook! If you enjoyed the following article we humbly ask you to comment, and help us spread the word!
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