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CES 2012: Who Were the Biggest Winners? [STATS]

via Mashable! by Sam Laird on 1/16/12

What topics, trends and websites dominated the conversation last week at CES 2012?

Tablet devices and ultrabook laptops were the hottest technologies in Las Vegas. Microsoft rode an early high as Twitter's most-mentioned brand but tailed off later in the week. Motorola, meanwhile, started slow but finished strong. And tech news and social sharing sites ruled the list of top-tweeted domain names.

Mashable's CES recap comes via Simply Measured analytics. The statistics provide a quantified analysis of who and what caught the tech world's attention at one of its most important annual expositions.

Here, we offer Simply Measured's comprehensive findings for the CES week that was, but you can also look back at our daily reports on what had people buzzing on Monday, Tuesday, Wednesday and Thursday.

How Did 2012′s Overall Twitter Chatter Compare to 2011?

The #CES-tagged Twitter conversation showed the same overall trend in 2012 as it did in 2011: a boatload of tweets at the beginning of the week, peaking during Monday's keynote address, then a gradual decline with each subsequent day. But the volume of tweets was much higher this year than in 2011 — no surprise, considering Twitter's explosive growth in use and popularity since last January.

(Note on graphics: CES officially ran Tuesday through Friday, so Monday is referred to as "Day 0," Tuesday is referred to as "Day 1," Wednesday is referred to as "Day 2," Thursday as "Day 3″ and Friday as "Day 4.")

What Were the Most-Mentioned Brands Each Day?

Microsoft had by far 2012′s biggest peak in #CES-tagged Twitter mentions on Monday evening in anticipation of CEO Steve Ballmer's keynote speech to kick off the company's final official appearance at the event.

As the week wore on Intel and Motorola were able to generate the next-biggest spikes in buzz. This was likely spurred by their announcement of a multi-year deal to create a series of Intel-based Motorola phones and tablets. Motorola was able to ride the wave for longer, though, sustaining a relatively significant amount of attention throughout the second half of the week.

What Were the Top Tech Trends at CES 2012?

People couldn't stop tweeting about tablet devices and ultrabook laptops all week. Techies mentioned the word "tablet" more than 6,000 times and the word "ultrabook" some 4,000 times with the #CES tag. It's clear that quick, mobile and connected is where tech is headed in 2012.

In a separate sphere, OLED display technology — which LG dazzled us with on Monday — was an another hot topic.

Which Domains Did People Tweet Most?

It's no surprise that news and social sharing sites dominated the list of most-tweeted domain names during CES week, because those are the tools that the tech community uses to find and spread information.

Still, it is interesting to see who ended up where in the rankings. The two most popular domain names on the #CES hashtag were by far the news sites CES.CNET.com and Mashable.com. Next came Twitter.com and Youtube.com, while photo-sharing sites also had a strong presence.

The Final CES 2012 Brand Leader Board

Microsoft and Motorola were the brands that attracted the largest overall share of the #CES-tagged conversation for the entire week, at 5% each. But they followed differing trajectories; Microsoft grabbed a whopping 12% on Monday but had a steep drop-off after that, while Motorola started slow then ended the week with three days at 5% or higher.

The average Microsoft-mentioner, however, had nearly four times as many followers as the average person who mentioned Motorola in a tweet, so the Seattle giant still got more overall value per post. But people who mentioned Samsung, Google, Blackberry and Panasonic had the most followers on average among the top 12 brands of the week.