Sent to you by nunok via Google Reader:
The Cannes Lions International Advertising Festival included a Mobile category in its awards, for the first time ever. The category received a total 965 entries, 10 per cent of which were received given Gold, Silver, Bronze, or shortlisted status, and only one of which took home the very first Mobile Grand Prix – Grow Interactive, along with Johannes Leonardo, for their Hilltop Re-imagined campaign for Coca-Cola.
The campaign reworked the classic 'I'd like to buy the world a Coke' ad using a range of technology, all tied to an AdMob rich media ad. Users could send a free can of Coca-Cola to one of a number of customised vending machines along with a text message, translated automatically to the relevant language using Google Translate. The ad also brings in Google Maps, email, motion graphics, and video content – you can watch a video of the campaign below.
Gold Lion winners in each sub-category were:
- Toyota's Backseat Driver campaign (Activation by Location or Proximity, as well as Products)
- Band-Aid Magic Vision app for Johnson & Johnson (Augmented Mobile Experience)
- Chevrolet's Chevy Game Time (Use Of Multiple Screens Or Networked Mobile Technology)
- Red Tomato Pizza's VIP Fridge Magnet (Use Of Innovative Technology For Mobile)
- The-Village.Ru's Parking Douche app (News, Weather And Media)
- The Hospital For Sick Children's Pain Squad app (Charities, Not For Profit And Public Information, as well Best User Experience)
- Bradesco Seguros' Fake Ad campaign (Tablets And Other Devices)
- Microloan Foundations' Pennies For Life campaign (Messaging Campaign)
- The Mystery Ad campaign for Nokia's Lumia 800 (Products)
Things you can do from here:
- Subscribe to (title unknown) using Google Reader
- Get started using Google Reader to easily keep up with all your favorite sites
No comments:
Post a Comment