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via Designboom - Weblog on 1/16/12
for their latest ad campaign, the wimpy fast food chain wanted to let the visually impaired know that they provide braille menus. metropolitanrepublic ad agency conceived the idea to build burgers whereby chefs meticulously placed sesame seeds on top of buns to form phrases in braille, offering a description to the 'reader' of what kind of burger they were about to eat.
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