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Once one the site, the user can connect to Facebook. The application pulls in pictures of the target of their desire and, using an algorithm specially created by Isobar Mobile, the character tells the user whether the object of their affection loves them or not, based on the degree of interaction between the two people on Facebook. Users are left with a scene of either their beloved walking off into a moody sunset, or more tragically, a picture in a smashed frame that the user can then share to Facebook.
"This campaign is designed to highlight the capabilities of HTML5 from a storytelling perspective," says Isobar Mobile director of strategy, Tim Dunn. "We wanted to pull together a number of strands, wrap them in a creative execution that will both intrigue and delight the public, and allow our team to have a bit of fun doing something purely creative. "Mobile is hugely underused in its creative capacity, and as a creative agency that specializes in design and build of high-end customer experiences, it's been a fantastic opportunity working with Posterscope and the various media owners to showcase the potential of how mobile can be implemented to bring consumers and brands closer together."
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