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December 28, 2014
December 16, 2014
Starbucks Reserve Roastery and Tasting Room
The coffee brand’s Reserve Roastery and Tasting Room hopes to attract coffee connoisseurs and amateurs alike
The Starbucks Reserve Roastery and Tasting Room opened in Seattle last week. The 15,000 square foot space is intended to be a Willy Wonka experience of coffee, with beans traveling in clear and copper tubes all around the space, letting customers watch a bean go from roast to brew to cup.
The Roastery and Tasting Room will serve as the site for the roasting of the brand’s premium coffee line, Reserve, and is projected to produce 1.4 million pounds of Reserve coffee a year, to be distributed to Starbucks branches across the globe.
More than that, the Tasting Room is intended to give the curious and the connoisseur an inside look at how a coffee bean goes through the roasting process. The 360-degree design, ensures that there are views of the roasting from any angle. When beans are roasted and ready, they will travel in tubes to the coffee bar, where baristas will then create coffees using six different methods: Pour Over, Chemex, French Press, Siphon, Espresso and Clover-brewed coffee.
Howard Schultz, chairman,president and chief executive officer of Starbucks said in a statement:
This Roastery is the fulfillment of a decade-long dream – an homage to our relentless pursuit of coffee innovation that will create for our customers the most immersive, sensory demonstration of how we source, roast and craft the finest coffee from around the world.Everything we’ve ever done has led us to this point. This is the moment of the next generation of Starbucks.
The Roastery is a signal that Starbucks wants to be known not as the most convenient cup of coffee, but the tastiest too. In a way, it is going back to its origins, when high-quality beans were the heart of the business.
Starbucks is banking a lot on this new store concept and focus on Reserve. It has plans to open 100 Reserve-only stores in 2015 in cities such as New York, San Francisco, Los Angeles, Washington D.C., and Chicago.
December 04, 2014
Perfect Drink Scale and App
This gift is made for the gadget-minded bartender wannabe. Download the free accompanying app, then stir and shake up perfect cocktails by setting the shaker (or a glass or pitcher if there’s a crowd) on the scale. No measuring necessary—the app (which is easy to use thanks to the tablet/phone stand that comes in the kit) shows you when to stop pouring and will recalculate if you "accidentally" over-pour. Search the 300-plus recipes by what ingredients you have at home, or create your own poison and add it to the library. ($49.99;perfectdrinkapp.com)
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