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Amazon has announced the launch of new website called YoYo that has been designed to bring a little joy back to shopping for children's toys. The new YoYo site has been designed with two main goals in mind : to provide a huge assortment of Toys and to do it without giving a user the feeling of being overwhelmed, Amazon explained.
The new YoYo site features personal recommendations and a simple site user interface together with a comprehensive "Toy finder" feature making it easy to find the perfect toy, using age, gender and price point.
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Original Story Amazon Launches YoYo, Designed To Bring Pleasure Back To Toy Shopping
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