September 09, 2012

Osim uPhoria Foot Massager: Pricking Feet

 
 

Sent to you by nunok via Google Reader:

 
 

via Ads of the World™ by ivan on 9/6/12

Osim uPhoria Foot Massager: Pricking Feet

Take the sting out of leg aches

This is an idea about empathy. We simulate how women feel on their feet when they wear high heels for all day long. The feeling should be a pricking! That's why an image of the feet wearing in high heels was formed by pins on a notice board. It tells how much pain the feet are suffering. If you feel the same, OSIM uPhoria is the solution.

Advertising Agency: Draftfcb, Hong Kong
Creative Directors: Iris Lo, Timothy Chan, Ming Chan
Art Directors: Ming Chan, Jeff Lai, Chiu Wai Hung
Copywriters: Timothy Chan, Jann Yu
Illustrator: Joe Wan
Published: August 2012

Designing logos for the color-blind


 
 

Things you can do from here:

 
 

No comments: